Project Overview
This project focused on analyzing Chicken Republic's sales and profit data across various Lagos locations. Through detailed examination, the analysis identified top-performing branches, significant seasonal trends, and high-profit product categories. The insights derived are crucial for business leaders seeking to optimize sales performance and improve overall profitability.
Project Details
Key Objectives:
- Branch Performance & Profitability Assessment (Which locations are performing best?)
- Seasonal Sales Trend Analysis Across Locations
- Top Product & Category Contribution (e.g., Nigeria).
- Profit Margin Hotspots (Identifying Profitable Opportunities)
Data Sources:
The analysis uses data from the Chicken Republic Sales Data (2024) From Kaggle:
You can find the report here.
Key Analysis and Insights:
- Branch Performance & Profitability Assessment: Identifying the top-performing and lowest-performing Chicken Republic locations in Lagos based on total sales and total profit generated.
- Product & Category Contribution Analysis: Determining the highest-selling products by quantity and revenue, and assessing the overall sales and profit contributions of different product categories (e.g., Meals, Desserts, Drinks, Snacks).
- Gross Profit Margin Calculation: Calculating the percentage gross profit margin for various product categories to pinpoint areas of highest profitability.
- Seasonal Sales Trend Analysis: Examining month-over-month sales data for each location to identify peak periods, significant declines, and recurring sales patterns.
- Data Aggregation and Summarization: Consolidating raw sales data to derive totals, averages, and percentages for clear, actionable reporting.
Conclusion
This project demonstrates the use of data analysis techniques to evaluate Chicken Republic's sales and profitability data from its Lagos branches. It provides valuable insights into branch performance, product contribution, and seasonal sales trends. The results of this analysis can be used to inform strategic business decisions, optimize operational efficiency, and drive targeted sales growth within the quick-service restaurant sector.